In a healthy marriage, your wife desires you to desire her. Surprisingly, that simple observation opens the door to a neglected biblical principle, an error common in twentieth-century Lutheranism, and even a lesson for digital marketing in the Christian parish. 

I had the joy to meet Pastor Cox, his wife Janelle, and their little one in the sanctuary. Pastor Cox conducted the liturgy with great reverence. It was a real blessing for them to carve out time for me to come and enjoy fellowship with them, and to partake of the Sacrament of the Altar together.

I have to admit that the argument has great appeal.  It sounds so logical.  And upon first blush, it is a viable path to unity for our fractured synod's "walk together."  So there is the temptation to entertain the thought of giving the masses Masses that are entertaining.  After all, by means of Word and Sacrament, butts in the pews means souls in heaven.  If I snap my fingers every five seconds and someone goes to hell, I do have to do something other than stop snapping my fingers and singing old hymns to save both butts here in time, and souls there in eternity.  Hence, let's do the Divine Service to the music of the Beatles!