One of the things that I like about the Gottesdienst Crowd is that we are not advocates for the liturgy because of personal taste or effete sensibilities, or an intellectual devotion to historical marginalia. Pastors and laypeople involved in the life of the church understand that as the blood of Christ is the lifeblood of the Church, Sunday morning Divine Services are the vessels that carry the blood of the Lamb to us.

Hence our name Gottesdienst.

Last week, word broke that Schlitz, “The Beer That Made Milwaukee Famous,” has been discontinued after more than 175 years. Many of you may never even have heard of Schlitz, which is exactly why you should know their story.

Schlitz is iconic. Or, rather, was iconic. It was a beloved beer that, at its height, passed Budweiser in popularity. But the brand collapsed in the span of a couple of decades because of short-sighted management decisions, many of which are not so different from the questions that bedevil the LCMS pastoral formation conversation.

As a postscript to my earlier piece about liturgical deracination, I have some reflections on the Te Deum Laudamus.